When it comes to email marketing, MailerLite is new to the industry. But that is not necessarily a bad thing, as its youth reflect throughout its features and design. It is not fun, crazy or young in any way, but is more simple, clean and modern. This could be one of the biggest reasons why it has made quite the impression, and continues to do so for office going individuals.
MailerLite’s staff and values make it out to be an international tool than other options out there. The interface comes with support for 8 languages, which is more than any other email marketing tool out there.
Despite MailerLite’s simplicity, they still manage to deliver a myriad of options for things like form options and newsletters. If that is not all, it also features a simple and fast editor, which is really a steal if you opt for their “Free Forever” plan. Even though everything looks hunky dory, let’s take a closer look at whether or not MailerLite will meet your expectations let alone exceed them.
You will be pleased to know the free plan has a lot of features to keep you coming back for more, not excluding marketing automation. It does lack some useful features though, like newsletter templates for instance.
One of the best things about this service is its simple and clean interface. It works well for advanced and new users alike.
Landing Page Editor
The landing page editor is a unique feature, it allows users to design and create their own landing pages on your own domain hosted by MailerLite.
Lacks Pro Features
The prices may be great, but MailerLite does lack a few pro features, such as advanced automations, design/spam testing and full reporting.
Is MailerLite Right for You?
+ Perfect for Freelancers and Small Businesses
MailerLite is perfect for those that are on a budget, and it manages to do more than just newsletters. Features to expect include contact tagging, automation workflows and segmentation. As mentioned earlier, there is even a landing page editor, so you can run the most sophisticated of campaigns imaginable.
+ For Bloggers and Creatives
Apart from its reasonable pricing plans, MailerLite comes packed with features specifically designed for bloggers, including video marketing, WordPress integration and RSS campaigns.
+ New to the Scene
The interface is simple, the navigation is intuitive, and the email editor is easy-to-use. Basically, MailerLite is a great choice for anyone who is getting started with email marketing for their very first time.
– Lacks Comprehensive Reporting
When it comes to reports, don’t go expecting something out of the ordinary. You will get the standard reports you would expect from just about any email marketing tool i.e. stats for clicks, opens etc. and purchase tracking for WooCommerce and Shopify. It does not offer social tracking, though.
– Automations is a Requirement
Automate workflows can be set up based on a few triggers, but it lacks automatons for advanced triggers, which is essential in this day and age.
When it comes to user experience, MailerLite shines through and through. It is perfect for small business needs, and is a lot cheaper than other tools out there. It does have its drawbacks though, as automations are not as many as they should be. The “Forever Free” plan was a favorite, not anymore though as they have limited some of their features.
All in all, MailerLite is simpler than most tools available out there, and if that is all you are looking for, then you need not look any further.