ConvertKit Review 2024

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ConvertKit Review 2024 2

If you opt for ConvertKit, you will get access to almost all features no matter what plan you choose. The only feature lacking in the lower tiers is free platform migration. By purchasing a plan for more than 5,000 contacts, your lists will be migrated into their system without any effort from your end. The only thing you have to worry about is the number of subscribers you have, according to which you will be able to decide what plan you should opt for in the first place.

Now, if you are looking into ConvertKit, there are numerous factors that need to be taken into consideration so you can make an informed decision. To learn everything about it, read on.

Pros

  • Landing Page Editor

Even if you don’t have your own website, you can create simple landing pages in no time. This is especially great for those that wish to create campaigns for social media platforms.

  • Responsive Customer Support

The customer support is not only helpful and quick, but they know how to tackle problems to offer effective solutions.

  • Flexible User Subscription Management

You can easily add or remove subscribers from workflows via the tagging system.

Cons

  • Not an Affordable Option

There are far more advanced tools that are comparatively cheaper. ConvertKit does not justify the price of admission.

  • Reporting lacks Depth

Here, you will only get the basics i.e. unsubscribers, click through rates and open rates. What is surprising is they do not give an option for bounce rate.

  • Templates with Poor Designs

When it comes to templates, you only get 3 to work with, which are text-based by the way. ConvertKit needs to deliver on design options with better visuals sooner rather than later.

Is ConvertKit Right for You?

ConvertKit Review 2024 3

+Great for Ultra-Targeted Campaigns

ConvertKit has a flexible segmentation and tagging system, meaning you can run focused automated campaigns to very specific groups of people. The built-in landing page editor does give you the ability to manage end-to-end campaigns within the tool itself.

-Not for People on a Budget

ConvertKit is aimed at bloggers and creators, but their prices are incredibly steep. The pricing is more suited for businesses. There are far better affordable options out there, with similar if not better features.

-Not for Visual Email Campaigns

As mentioned earlier, here, you only get access to 3 email templates, which are text-based. They are not limited, but you do not get the option to select your own email templates. For this reason, you would be better off with another email marketing tool.

ConvertKit works rather well in quite a few areas. It is friendly, effective and quick, so you can’t really complain much about here. The flexibility being offered to manage subscribers is great too. There is definitely something here for bloggers and digital marketers to work with to communicate with their target audience.

You do get a landing page editor with ConvertKit, allowing you to grow your subscribers despite the fact you may not even have a website. It is specifically for social media campaigns. However, it lacks greatly in the email designs department. Other tools offer much more at an affordable cost, which is not the case with this email marketing tool.

To top it all, ConvertKit is really expensive, which is becomes more apparent when comparing its offerings with its competition. For this reason alone, it would be better if you opt for another email marketing tool instead.

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Mailigen Review 2024

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Mailigen Review 2024 5

Mailigen is an easy to use yet powerful email marketing tool that comes with some interesting features. If you opt for this platform, you will be able to send unlimited emails, build a list of contacts, import email addresses and run tests for different campaigns. But is all of this enough to warrant purchasing a subscription? If you wish to learn more about the marketing tool and its usefulness in general, then read on.

Pros

  • 30-dayt free trial without the need for payment information.
  • Flexible and scalable premium plans.
  • Integration of email marketing and SMS.
  • Can be used to create online surveys.
  • Allows customers to partake in its affiliate program.
  • Duplicate emails are deleted automatically.
  • A/B split testing capabilities and Google analytics available at no additional cost.
  • The email tool can be used to create responsive templates, while their HTML code remains editable.
  • Integration with over 100 CRM and social media applications.

Cons

  • Built-in reporting tools do not provide valuable insight about customer behavior.
  • No pre-designed sign-up forms or email templates. The email editor does not come with a spam checker or the ability to preview messages before they are sent.
  • List segmentation lacks functionality.

Is Mailigen Right for You?

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As mentioned earlier, with Mailigen, you can send as many messages as you want. This applies to all its list-based plans, which is specifically handy for companies that need to reach their target audience frequently.

Mailigen is incredibly easy-to-use due to its automation features. For instance, the auto-responder can schedule messages that need to be sent at a later time or date. Additionally, you can auto-post campaigns or add RSS feeds to your email campaign. Once everything is scheduled and set up, the RSS-to-Email newsletter automation feature will alert subscribers on your list to receive updates about new blog posts.

Unlike most email marketing tools out there, Mailigen does not offer pre-designed template forms. Fortunately, the form creation process is not all that complicated. All you need to do is to specify design elements for your signup form. Said aspects include button position, title, and background colors and so on.

If you are more concerned about managing and growing your email list, you feel right at home with Mailigen. The tool makes it incredibly easy to do so. You can add email addresses via signup forms, individually, or by importing .XLS, .TXT and .CSV files. List segmentation features are basic, as you can only segment them based on their activities, opens, opt-ins, clicks and contact information.

Apart from email, phone and live chat, Mailigen has a useful resource center for marketers to sink their teeth into. The resource center acts as a hub of knowledge with white papers, marketing planning tools, video tutorials, how-to-guides and data sheets. This feature will be particularly useful for small business owners that wish to learn and grow.

The reporting tools are quite limited too. You can use the application to generate reports on forwarded emails, number of unsubscribers, opened emails, bounce rates and link clicks. The reports can be downloaded in PDF format or Excel spreadsheets. But the good news is it can be integrated with Google Analytics, which will allow you to gather more detailed stats than what you could have extracted from the built-in reporting tools.

Mailigen’s auto-responder is easy-to-use and comes with plenty of features. You can send unlimited emails, build a list of contact, and schedule automated message delivery of the same campaign for different audiences. The platform can be integrated into Google Analytics and mobile marketing for you email campaigns, while the email creator is intuitive despite having drawbacks. All of these features make Mailigen a great email marketing system which can cater to businesses of varying sizes.

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Constant Contact Review

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Constant Contact Review 8

Constant Contact is not new to the industry, and has been around since 1995! Since its inception, the service has established itself as one of the premiere email tools provider, serving over 650,000 customers.

What is really interesting about this service is that it boasts several great features, the kind that its competitors have failed to deliver. This includes features like social campaigns, surveys and an event management tool. These features add value to an already diverse email service. If that it is not enough, it also boasts an elaborate marketplace featuring 400 integrations and apps. Despite these flash features and numbers, Constant Contact’s popularity is on a decline, as evident from Google Trends.

If you were wondering whether Constant Contact is worth your money and time, then you are at the right place. This review will aim to answer all your questions, so read on to learn more.

Pros

  • Niche Features

There are some interesting features that here, like event management, that will come in handy for businesses in particular.

  • Exceptional Deliverability Rates

Based on deliverability test results, Constant Contact offers exceptional deliverability rates.

Cons

  • Poor Price to Performance Ratio

The price for the newsletter tool is too high compared to what is being offered.

  • Limited Automation

When it comes to automation, you will get the basics. It misses the mark by failing to provide flexible and sophisticated workflows.  

Is Constant Contact Right for You?

Constant Contact Review 9

+ For Individuals and Businesses that Run Events

Constant Contact is unique in terms of how it is one of the few email marketing tools that gives you the ability to manage registration, tickets and invitations. Although you will need to opt for the Email Plus Plan.

– For those that Require Advanced Automation

Even though Constant Contact charges a premium, it does not offer the kind of automation you would expect from such a service.  They do offer abandoned cart campaigns, autoresponders and triggered campaigns, but you will find cheaper tools offering the same kind of automation.

If you take a look at Constant Contact’s website, you will realize it is a tool for small businesses, for which reason it should be evaluated as such. As already mentioned earlier, the service does cover the basics, which is great for small businesses only.

The problem these days is that there are dozens of email tools that offer a lot more than what Constant Contact brings to the table, and they are quite cheap as well. If you are willing to pay for this email tool, you will fare better sticking to more powerful tools like GetResponse and ActiveCamapign.

The email tool does score a few points for its deliverability rates, social media integrations and giving users varying levels of access. But with recent enhancement to marketing reporting and automation, it does not seem as though the team behind Constant Contact is determined or willing to put in the effort required to improve the product. Considering the price point, Constant Contact is not easy to recommend.

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AWeber Review

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AWeber Review 11

It is worth noting Aweber Communication first started operations in 1998. It was founded by Tom Kulzer, and since then it has grown into a company with 110 employees. When it comes to AWeber itself, it is a modern and robust program for businesses that want to send their subscribers the same message. Basically, it is an autoresponder, which is easy to setup by the way. It is well explained and intuitive, giving users a ton of options to play around with.

If you are wondering whether Aweber is perfect for your business and its requirements, then this review will provide you the valuable insight needed to make an informed decision with ease.

Pros

  • Easy-to-use
  • Numerous templates
  • Customizable set of features
  • Excellent customer support

Cons

  • Expensive
  • Poor user interface

Is AWeber Right for your Business?

  • AWeber Review 12

If you want to give AWeber a test run, you will be pleased to know they do offer a 30-day free trial. The trial is restricted to 500 subscribers though. Once the trial is over, you will have to pay up. If you pay for 3 months, you will save $8. If you opt the yearly plan, you will end up saving $34.

  • AWeber Review 13

AWeber is cloud based, and support all popular browsers and operating systems. The service is easy-to-use. In fact, it finds a great balance between robust functionality and ease-of-use. There are some great features, more specifically in the autoresponder department. The navigation is intuitive enough so that carrying out basic tasks will be a breeze. If there is ever a time when assistance is required, AWeber does not disappoint with the amount of guidance it provides online.

As for its offerings, there is a plain text editor, drag-and-drop WYSIWYG editor and an HTML editor. There are 700+ templates to choose from, some of which are customizable. Before sending emails, they can be previewed, but it lacks options to see how it will look on various mobile devices or email clients.

Once you have started a mailing campaign, you will have to wait a while before you can get your hands on your stats. An hour after mailing, the results will start pouring in, enough to provide Quick Stats.

The customer support team is very helpful, they are friendly and prompt at solving queries. The response time can vary anywhere between 20 minutes to six hours. Support resources to look out for include phone, chat, email and live support.

Overall, AWeber has plenty to offer. It is particularly useful to companies that use autoresponders quite often. The autoresponder series set up is the simplest and most intuitive out of them all. Once it is running in the background, no further human interaction is required to keep the ball rolling.

The main weaknesses of AWeber is that it is not great for big companies. Small companies that can do without the bells and whistles should do without them and not pay for them. Also, while cancelling an account, make sure the account is not being temporarily suspended.

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MailerLite Review 2023

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MailerLite Review 2023 15

When it comes to email marketing, MailerLite is new to the industry. But that is not necessarily a bad thing, as its youth reflect throughout its features and design. It is not fun, crazy or young in any way, but is more simple, clean and modern. This could be one of the biggest reasons why it has made quite the impression, and continues to do so for office going individuals.

MailerLite’s staff and values make it out to be an international tool than other options out there. The interface comes with support for 8 languages, which is more than any other email marketing tool out there.

Despite MailerLite’s simplicity, they still manage to deliver a myriad of options for things like form options and newsletters. If that is not all, it also features a simple and fast editor, which is really a steal if you opt for their “Free Forever” plan. Even though everything looks hunky dory, let’s take a closer look at whether or not MailerLite will meet your expectations let alone exceed them.

Pros

Free Plan

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You will be pleased to know the free plan has a lot of features to keep you coming back for more, not excluding marketing automation. It does lack some useful features though, like newsletter templates for instance.

Ease-of-Use

One of the best things about this service is its simple and clean interface. It works well for advanced and new users alike.

Landing Page Editor

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The landing page editor is a unique feature, it allows users to design and create their own landing pages on your own domain hosted by MailerLite.

Cons

Lacks Pro Features

The prices may be great, but MailerLite does lack a few pro features, such as advanced automations, design/spam testing and full reporting.

Is MailerLite Right for You?

+ Perfect for Freelancers and Small Businesses

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MailerLite is perfect for those that are on a budget, and it manages to do more than just newsletters. Features to expect include contact tagging, automation workflows and segmentation. As mentioned earlier, there is even a landing page editor, so you can run the most sophisticated of campaigns imaginable.

+ For Bloggers and Creatives

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Apart from its reasonable pricing plans, MailerLite comes packed with features specifically designed for bloggers, including video marketing, WordPress integration and RSS campaigns.

+ New to the Scene

The interface is simple, the navigation is intuitive, and the email editor is easy-to-use. Basically, MailerLite is a great choice for anyone who is getting started with email marketing for their very first time.

– Lacks Comprehensive Reporting

When it comes to reports, don’t go expecting something out of the ordinary. You will get the standard reports you would expect from just about any email marketing tool i.e. stats for clicks, opens etc. and purchase tracking for WooCommerce and Shopify. It does not offer social tracking, though.

– Automations is a Requirement

Automate workflows can be set up based on a few triggers, but it lacks automatons for advanced triggers, which is essential in this day and age.

When it comes to user experience, MailerLite shines through and through. It is perfect for small business needs, and is a lot cheaper than other tools out there. It does have its drawbacks though, as automations are not as many as they should be.  The “Forever Free” plan was a favorite, not anymore though as they have limited some of their features.

All in all, MailerLite is simpler than most tools available out there, and if that is all you are looking for, then you need not look any further.

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