Constant Contact is not new to the industry, and has been around since 1995! Since its inception, the service has established itself as one of the premiere email tools provider, serving over 650,000 customers.
What is really interesting about this service is that it boasts several great features, the kind that its competitors have failed to deliver. This includes features like social campaigns, surveys and an event management tool. These features add value to an already diverse email service. If that it is not enough, it also boasts an elaborate marketplace featuring 400 integrations and apps. Despite these flash features and numbers, Constant Contact’s popularity is on a decline, as evident from Google Trends.
If you were wondering whether Constant Contact is worth your money and time, then you are at the right place. This review will aim to answer all your questions, so read on to learn more.
- Niche Features
There are some interesting features that here, like event management, that will come in handy for businesses in particular.
- Exceptional Deliverability Rates
Based on deliverability test results, Constant Contact offers exceptional deliverability rates.
- Poor Price to Performance Ratio
The price for the newsletter tool is too high compared to what is being offered.
- Limited Automation
When it comes to automation, you will get the basics. It misses the mark by failing to provide flexible and sophisticated workflows.
Is Constant Contact Right for You?
+ For Individuals and Businesses that Run Events
Constant Contact is unique in terms of how it is one of the few email marketing tools that gives you the ability to manage registration, tickets and invitations. Although you will need to opt for the Email Plus Plan.
– For those that Require Advanced Automation
Even though Constant Contact charges a premium, it does not offer the kind of automation you would expect from such a service. They do offer abandoned cart campaigns, autoresponders and triggered campaigns, but you will find cheaper tools offering the same kind of automation.
If you take a look at Constant Contact’s website, you will realize it is a tool for small businesses, for which reason it should be evaluated as such. As already mentioned earlier, the service does cover the basics, which is great for small businesses only.
The problem these days is that there are dozens of email tools that offer a lot more than what Constant Contact brings to the table, and they are quite cheap as well. If you are willing to pay for this email tool, you will fare better sticking to more powerful tools like GetResponse and ActiveCamapign.
The email tool does score a few points for its deliverability rates, social media integrations and giving users varying levels of access. But with recent enhancement to marketing reporting and automation, it does not seem as though the team behind Constant Contact is determined or willing to put in the effort required to improve the product. Considering the price point, Constant Contact is not easy to recommend.