Best Email Marketing Tools & Platform of 2023

So you have finally decided to sink your teeth into email marketing? It is by far one of the best ways to build relationships, connect with visitors and convert them into loyal customers. This is only possible if you have an email marketing service that comes with the much-needed features to ensure you get the results you desire.

Of course, if you are new to email marketing, you may be overwhelmed with the number of options out there. To aid you in your cause, and to make things simpler, here are the best email marketing comparasion of services in 2023.

1. AWeber

AWeber is popular for its lead generation services. You get all the essential tools to grow your email list like never before. The drag and drop builder lets you design email newsletters in no time, create mobile-responsive forms, and automate email sequences.

One of the best things about AWeber is that it can be integrated into WordPress sites, optin form builder, or landing page builder without breaking a sweat.

You can sign up with AWeber for its 30-day free trial, and you will still get its premium tools. When you are certain of its capabilities for your business, you can sign up for its packages starting at $19/month for up to 500 subscribers.

2. ConvertKit

ConvertKit is geared towards publishers and bloggers. It was specifically created for YouTubers, podcasters and bloggers.

With the help of ConvertKit, you can create attractive emails, custom-tailored for each individual subscriber.

If email automation seems complicated, ConvertKit makes the whole process simpler for publishers. You can count on its visual automation builder to create amazing email funnels to lead your visitors through a fruitful journey.

You can sign up for its free 14-day trial without any commitments. Once you are sure this service is what you need, their packages start from $29/month for up to 1000 subscribers.

3. MailChimp

MailChimp is more than your average email marketing service provider. Apart from email marketing, it has all the vital features you need to convert visitors into customers and subscribers.

MailChimp is affordable, while its features are powerful. No matter your size or budget, MailChimp will fit your bill.

Their free plan let’s you send emails to up to 2000 subscribers, which is generous to say the least. After 2000 subscribers, you can start off for as low as $10/month.

4. GetResponse

If you want high effective converting signup forms and beautiful emails, then GetResponse is exactly what you need.

With their beautiful and modern user interface, you will be able to get your email marketing campaign up and running easily.

GetResponse also offers powerful online marketing features that make it possible for you to grow your business in a short amount of time. If you do come across a problem, you will get support around the clock.

If you want to see what GetResponse can do for you, be sure to check out its 30-day free trial. Their plans start from $15/month.

5. Active Campaign

Active Campaign combines the best of both worlds: sales and customer relationship management (CRM).

You can easily send eye-catching emails with Active Campaign’s drag and drop builder. Additionally, you can also use it to reach your subscribers through SMS messages.

The free migration service and easy WordPress integration apart from its email marketing services make it a treat for those that want a one-stop-solution for all their needs and requirements. You can test the service by taking advantage of its 14-day free trial. The packages start at $9/month.

6. Infusionsoft

This is easily one of the best sales and email marketing software you will find for your business. The all-in-one marketing solution is a combination of storefront, email marketing, CRM and numerous other tools to enable you to a deliver personalized service so that you are able to close more deals than before.

The CRM collects all the necessary information regarding your customers and leads. Based on the data provided, you can send customized emails that will surely convert your subscribers into loyal paying customers.

Unfortunately, there isn’t a free trial to work with, and you will need to pay upfront for its packages which start from $99/month.

7. SendinBlue

SendinBlue was designed keeping simplicity in mind. No matter how clueless you are, you will find it incredibly easy to create marketing campaigns.

Based on how you interact with your customers, you can count on SendinBlue to reliably deliver transactional messages. What separates this service apart from its competition is the fact that you can send up to 9000 email per month on a free account. You can purchase SMS credits separately, although they do not have an expiry date.

If you plan on sticking around with SendinBlue, their premium plan will set you back by measly $25/month for up to 40,000 emails every month.

8. MailerLite

MailerLite shows it worth in areas of simplicity and user experience. It has more than enough features for your small business needs.

The email marketing service offers a ‘Forever Free’ plan and good for nonprofits, but it is limited to some extent. If you do not have many subscribers, most preferably less than a 1000, then MailerLite will just about do the trick. Do keep in mind though, their approval process is stricter than other providers, so you will need practice the best email sending and list collection processes possible.

MailerLite’s plans start as low as $15/month for up to 2500 subscribers.

9. Constant Contact

Constant Contact is one of the most popular email marketing services out there, but it is better suited for small businesses. Here, you get email templates and a lot customization features to play with.

To get started, you will need to choose an industry, and will need to detail your experience with email marketing. Based on what you have selected, you will get promotional ideas and customized content to improve your email marketing campaign.

You get access to support in the form of discussion forums, emails and live chat. You will get all the resources you will ever need, but if you are still not sure, you can take advantage of its 60-day trial period. Once you are certain, you will have to pay $20/month for up to 500 subscribers.

10. Drip

Drip is perfect for e-commerce merchants that want to focus on converting visitors into customers and subscribers via marketing automation. It is much more than your typical email marketing service, as it gives you the ability to mingle with your customers in such a way that you understand their purchase behavior and intent.

Emails can be customized based on use cases like first-time users, people who click on a link for your site, returning visitors and cart abandonment.

Drip can be used for free for up to 100 subscribers, after which you will need to pay $49/month for 2500 subscribers. You get support regardless of the fact you are on trial or not.

If you own a small business, or are indulging in email marketing for the first time, then you will find exactly what you need from the services mentioned above. In case you are having a difficult time making an informed decision, then in that case establish your own needs first. Once you know what you need, you will know exactly what email marketing service will meet and exceed your expectations.